Why is Video Important to Marketing?

According to Google research – ‘55% of consumers use video for purchase decisions’, whilst Forrester tells us that- ‘Pages with videos are 53 times more likely to end up on the first page of Google’s SERP. With stats this high it’s easy to see why video marketing is vital to the success of most modern marketing campaigns.

Video Production, Hampshire

iConcept have partnered with award-winning video production company and customer advocacy agency Sprat, to create video for all your corporate and promotional needs for your target audience. Our videos will help to reinforce your brand, rank higher in search engines and have a positive influence across your marketing channels. Some of our services include video content for:

  • Live events
  • Live streaming
  • Promotion videos
  • Corporate video production.

We can take care of the whole process

You may be thinking that making a video isn’t for you, that it’s a hassle and an expense your business can’t afford. But, with iConcept and Sprat, the whole process can be completely stress free and at a surprisingly low price. Whether you’re looking to make an explainer video, a training video or perhaps a ‘meet the team’ video to add another level to your ‘about us’ section, we can take care of it all, including:

  • Concept creation
  • Script-writing
  • Organising the shoot
  • Editing and Post-production
  • Uploading the finished film to your website or the channel of your choice
  • High quality video output.

Take a look at the showreel to get an idea of the exceptional quality you could expect if you were to choose iConcept and Sprat to produce cost effective, high end video marketing for you.

Still not convinced? – Well, let’s talk SEO

Video, combined with other high-quality content is now central to most successful SEO campaigns. An informative and professionally produced video embedded in a website’s landing page can help to create conversions, increase organic traffic and determine where the site ranks on search engines.

iConcept for your SEO Strategy

By using iConcept and Sprat to create your video you’ll be benefitting from our combined knowledge in digital marketing, digital design and website creation, with the latest film production techniques and an expertise in customer advocacy. With these talents we can make sure your video:

  • Gives a clear representation of your business’s service or product
  • Shows up on internet searches
  • Has the targeted appeal needed to get clicks and links across all your social media channels
  • Meets your SEO strategy goals

So get in touch now to begin your journey into video marketing.